"Industrial-strength materials being used today such as steel and rubber have a high-tech look that can instantly update an interior," says Christy Ferer, Vidicom CEO. Marvelously sensuous underfoot, leather flooring is the height of luxury. I layer carpets of woven plastic, one over another, mixing patterns and colors. There are more choices than ever. You can even design your own rug on the Web with a few mouse clicks.